SourceTap Marketing Automation can help you turn suspects and prospects into customers. With intelligent lead routing, you can make sure that your leads are send to the right person. Alerts and escalation rules allow you to stay ontop of leads before the trail gets cold.
SourceTap can help you generate and track your marketing campaigns. SourceTap allows you to target specifc groups of leads or customers, generate individualized messages to these groups in either email or print format, and track the success rate of the campaigns.
SourceTap provides the analytic tools to help you determine the quality of leads that you aquire from third parties, business conferences, or via the web.