SourceTap is a software consulting and advisory firm founded by Reagan Lancaster. The firm works with technology companies that are ready to grow and need an operator with a proven track record to help them get there.
SourceTap is a software advisory practice led by Reagan Lancaster. Every engagement is run by Reagan directly, so when you hire SourceTap, you work with him.
The work spans the full software growth cycle: go-to-market strategy, sales organization design, channel and partner development, international expansion, M&A preparation, and exit planning. Reagan has done all of it before, as the person accountable for the revenue number, at companies that became household names in enterprise software.
This is advisory work: Reagan is embedded in the business, in the room when decisions get made, with real skin in the outcome.
Building the sales motion, market positioning, and revenue architecture that moves a company from early traction to scale.
Structuring teams, compensation models, and territories, including a full audit of the existing sales organization and a plan for the key hires needed to support aggressive growth targets.
Building overlay organizations and channel strategies that extend reach without proportionally scaling headcount.
Entering new markets with the right infrastructure, local leadership, and operational foundation in place from day one.
Positioning the business for acquisition: cleaning up the revenue story, identifying the right buyers, and preparing the team for due diligence.
Active board participation from an operator who has run revenue at scale. Reagan asks the questions that come from having done the job.
The advisory market is full of people who have studied growth. Reagan has built it. The results are specific, documented, and large enough that they are hard to misattribute.
At i2 Technologies, Reagan served as President and CRO. He joined when the company was doing $2 million in annual revenue. He left when it was doing $1.8 billion. i2 grew to $1 billion in annual revenue faster than Oracle or Microsoft ever had. The company reached a $43 billion market valuation. Reagan built the sales organization, set the strategy, and ran the revenue operation that made it happen.
Before i2, Reagan was at Oracle. He built that business from $100 million to $14 billion and earned the title of #1 salesperson globally for multiple years before being promoted to Regional Vice President. Under his leadership, the organization grew revenue 100% year-over-year for 25 consecutive quarters, and the stock split seven times in six years. He led more than 1,000 direct sales representatives and over 5,000 field employees worldwide, and Sales & Marketing Management magazine named him Motivator of the Year, ranking his organization the number one sales team in the world across every industry.
After i2, Reagan founded Titan Ventures and was recognized as one of the top CEOs in the DFW area. He was inducted into the University of North Texas Business Hall of Fame in 2018. He has helped more than 40 startups navigate the full growth cycle and has been personally involved in 31 acquisitions.
Reagan takes on a limited number of advisory relationships at any time. The work is hands-on, which means the fit has to be right. SourceTap works with three types of principals.
Companies that have found product-market fit and are ready to scale, but the revenue motion is not working the way it should. The product is proven. The team is capable. What is missing is an operator who has built a sales organization at scale and knows how to fix the structure, the hiring, and the plays.
Reagan works directly with the CEO and leadership team from inside the business.
Founders raising a significant round or positioning the company for acquisition need someone who understands what buyers and investors look for, has been through the process dozens of times, and can help build a revenue story that holds up under real scrutiny.
Reagan has been personally involved in 31 acquisitions. He knows how the other side of the table thinks.
Boards and investors who need an operating advisor with a track record at scale. Someone who can sit in the room, ask the questions that come from having run a revenue organization at a $43 billion market cap company, and give real input on growth decisions.
Reagan serves on boards and works directly with portfolio companies where the growth trajectory needs to change.
Reagan takes on a limited number of advisory relationships at any time.
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