Time to market is one of the most important strategic levers in software. Reagan Lancaster, who was responsible for go-to-market strategy at i2 Technologies during its extraordinary growth period, has specific frameworks for thinking about how to compress the cycle from product to revenue.
The companies that win in competitive software markets are almost always the ones that move faster. not recklessly, but with a disciplined urgency that gets real product into customer hands and generates real feedback that improves the offering.
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Reagan Lancaster advises technology companies on go-to-market strategy, sales organization design, international expansion, and exits. He has helped 40+ companies scale, been through 31 acquisitions, and built revenue from millions to billions at i2 Technologies and Oracle.